When Evaluating a PPC Management Company Know Who You Are Talking To.

The excerpt below is taken from the free white paper "Essential Questions You Must Ask before Hiring a PPC Manager.".

If you would like to sign up to get a free copy of the complete white paper you can find it here. The white paper is available in PDF and Audio MP3 format.

1. Will You Be Managing My Campaign, or Are You Just a Sales Rep?

With many PPC management companies, you’ll never talk to the person who will be managing your account until after you make the commitment to work with them.

First you’ll talk to a sales rep. Their job is to sell you on the solution, not to understand your unique circumstances or help solve your marketing problems

This is not a hard and fast rule, but because PPC is a very analytical game, most good PPC managers are thoughtful, analytical and not particularly good at schmoozing and delivering smooth sales pitches. Good PPC managers ask great questions and are interested in processes and revenue models. If the rep you’re talking to seems just a little good on the phone…and not particularly concerned about understanding your unique needs, say “I’d like to speak the person who will actually manage my campaign.”

RED FLAG ANSWER:Any unwillingness to allow you to have a completely honest dialog with someone who has had hands-on experience with Pay Per Click management (preferably the person who will be working on your account) before you commit.