Practical Ecommerce article on the "10M Project"

I recently did an interview with Practical Ecommerce that just came out. The focus of the Interview is the development of our 10M project site TheUncommonDog.com. I thought some of you might like to check it out. There's some pretty good tibbits in it which should be helpful for many ecommerce businesses.

You can find the article here:

http://www.practicalecommerce.com/articles/2310-Lessons-Learned-TheUncommonDog-com-Uncommonly-Successful