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PPC Management
PPC Lead Generation
PPC Ecommerce Marketing
Search Engine Optimization
Client Campaign Results

Finally, A PPC Management Program Designed to
Specifically Address The Needs of Ecommerce Businesses.

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Greg Jerum - Principal








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90% of Our Clients are Small to Mid-Sized Ecommerce Companies.

We understand how to get the highest levels of performance from an Ecommerce Pay Per Click campaign because we work with ecommerce clients across multiple industries every day (see Our Clients and Client Results pages).

Whether your ad spend is $2,000 or $250,000 per month with no up front costs and very little risk we can help you reach your PPC goals and bring your ecommerce business to the next level.

Note: If don’t have a current PPC ecommerce campaign you may still qualify for our Performance Based PPC ecommerce marketing programs.
Contact Us so we can discuss your unique situation and see if our performance based programs are a good fit for your business.

As it is with all of our performance based programs the compensation you pay to us from your PPC ecommerce marketing program is directly linked to the real measurable results your account achieves (see Program Models below). To thrive under this model we’ve had to develop every aspect of the PPC ecommerce marketing process to it’s highest degree including:


In Depth Market and Competitor Research.  What are your competitors doing that you should know about? Are you ahead of the curve in your market or behind it? We’ll help you answer these questions and whether you are a leader in your market or slightly behind we'll give you the information you need to move ahead aggressively.


Optimization with An Eye on Your Profit Margin. In the process of maximizing the efficiency of your pay per click ad spend we also keep on eye on your real profit margin.

As an ecommerce business owner we understand that ultimately what matters most to you is not how much you spend on advertising or how many sales you do but the real net profit that is brought to your business at the end of the day.

By working closely with you and understanding your true value per sale on a product by product basis were able to ensure that as your PPC account becomes more efficient you directly see the benefit on your bottom line.


Superior Adwords and Yahoo! Account Optimization. We are Adwords and Yahoo! Search Marketing Experts. In the process of optimizing your PPC account we leave no stone un-turned. The thoroughness of this approach results in a much more refined, targeted and relevant pay per click campaign - which leads to higher quality scores, higher ad positions, more clicks, lower cost per click and ultimately more leads at a lower cost. Here are a few of the areas we address in the course of our account optimizations…

  • Precision Keyword Research, Refinement and Positioning.

    In our typical client account
    we increase their number of keywords by 300% or more.

    We begin by evaluating and refining the keywords and keyword match types that you are currently using.

    We then do in-depth competitor and market research to discover additional keywords which might valuable for your account.

    Lastly, we go behind the scenes and into your account and analytics reports to dig out valuable hidden search phrases which don’t show up on the surface of your account.

  • Ad Text Refinement. The words you choose in your ad text are a significant factor in determining the quantity and quality of your visitors. We craft your ads so that they are as targeted as possible towards your highest value prospect and at the same time bring in the largest number of prospects for the lowest cost per click.
  • Ad Group and Campaign Re-structuring. Once the keyword and ad text work is complete we’re ready to fine-tune your campaign and ad group structures.

    In our typical client account
    we increase their number of Ad Groups by 1000% or more.

    Our main focus in re-structuring your campaigns and ad groups is to further boost relevancy, quality score and overall account efficiency. We evaluate and as needed restructure your campaigns and ad groups based on several factors including geographic targets, search / content network selection and keyword / ad text similarity.

  • Better Bid Management. We leverage the latest technology to the max in our bid management process. The process begins with a manual evaluation and positioning of your account. Once correct tolerances and parameters are set we let the computer take over.

    We employ the very latest in bid management technology which will find the most productive ad position and bid amount for each and every keyword across your account.

    Once the system is off and running keyword bids are optimized daily from every possible angle including ad position, bid amount, time of day, day of  the week and geographic location of the searcher to produce maximum account productivity levels.


Program Models

Sales Volume Maximization

In this program our primary focus is on increasing your sales volume. The compensation you pay to Net Return Marketing under this model is based directly on the real increases you see in sales volume.

Here’s an example:

Monthly Sales Volume Before Optimization
100
(Cost per sale = $20)
 
Monthly Lead Volume After Optimization
130
(Cost per sale = $20)
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Additional Sales Produced by Optimization 30

The compensation you would pay to Net Return Marketing would be based directly on the 30 additional sales that were produced. The amount that you compensate Net Return Marketing per new sale is mutually agreed upon before we launch your campaign and it is structured so that it still leaves you a very fair profit margin.


Sales Cost Reduction

In this program our primary focus is on reducing your cost per sale. The compensation you pay to Net Return Marketing under this model is based directly on the real reductions you see in PPC advertising costs paid per sale.

Here’s an example:

PPC Cost Per Sale Before Optimization
$20
(Monthly sales volume = 100)
 
PPC Cost Per Sale After Optimization
$15
(Monthly sales volume = 100)
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Total PPC Advertising Cost Savings $500

The compensation you would pay to Net Return Marketing would be a percentage of the $500 you saved in PPC advertising costs. The percentage of the advertising cost savings that you compensate Net Return Marketing is mutually agreed upon before we launch your campaign and it is structured so that it still leaves you a very fair profit margin.










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