Search Engine Optimization
Client Campaign Results
Finally, A PPC Management Program Designed to
Specifically Address The Needs of Ecommerce Businesses.
80% of Our Clients are Small to Mid-Sized Ecommerce Companies.
We understand how to get the highest levels of performance from an Ecommerce Pay Per Click campaign because we work with ecommerce clients from diverse industries every day (see Our Clients and Client Results pages).
Whether your ad spend is $2,000 or $250,000 per month, with no upfront costs and very little risk to you, we can help you reach your PPC goals and bring your ecommerce business its highest level.
Note: If you don’t have a current PPC account for your ecommerce business, you may still qualify for one of our "Starter" PPC Ecommerce Marketing programs. Contact Us so we can discuss your unique situation and see if our programs are a good fit for your business.
As with all of our performance-based programs, the compensation you pay us from your PPC Ecommerce Marketing program is directly linked to the real, measurable results your account achieves. Our success with our performance-based model is directly related to precise development and refinement of every aspect of the PPC Ecommerce Marketing process, including:
In Depth Market and Competitor Research. What are your competitors doing that you should know about? Are you ahead of the curve in your market or behind it? We’ll help you answer these important questions. Whether you're a leader in your market or slightly behind, we'll give you the information you need to move ahead aggressively.
Optimization with An Eye on Your Profit Margin. In the process of maximizing the efficiency of your pay-per-click ad spend, we also keep on eye on your real profit margin.
As an internet business owner, we understand that ultimately what matters most to you is not how much you spend on advertising or how many sales you make, but the real net profit that is brought to your business at the end of the day.
By working closely with you and understanding your true value per sale on a product by product basis, we can ensure that the improved efficiency of your PPC account directly benefits your bottom line.
Superior Adwords and Yahoo! Account Optimization. We are Adwords and Yahoo! Search Marketing experts. In optimizing your PPC account, we leave no stone unturned. Our thorough approach results in a much more refined, targeted and relevant pay-per-click campaign - which leads to higher quality scores, higher ad positions, more clicks, lower cost per click and ultimately more sales at a lower cost. Here are a few of the areas we address in the course of our account optimizations…
- Precision Keyword Research, Refinement and Positioning.
In a typical client account,
we increase the number of keywords by 300% or more.
We begin by evaluating and refining the keywords and keyword match types you are currently using.
We then do in-depth competitor and market research to discover additional keywords which might be valuable for your account.
Lastly, we go behind the scenes into your account and analytics reports to dig out valuable hidden search phrases which don’t show up on the surface of your account.
- Ad Text Refinement. The words you choose in your ad text are a significant factor in determining the quantity and quality of your visitors. We craft your ads so that they are as targeted as possible towards your highest value customer and at the same time bring in the largest number of customers for the lowest cost per click.
- Ad Group and Campaign Restructuring. Once the keyword and ad text work is complete, we’re ready to fine-tune your campaign and ad group structures.
In a typical client account,
we increase the number of Ad Groups by 1000% or more.
Our main focus in restructuring your campaigns and ad groups is to further boost relevancy, quality score and overall account efficiency. We evaluate and restructure your campaigns and ad groups based on several factors, including geographic targets, search / content network selection and keyword / ad text similarity.
- Better Bid Management. We leverage the latest technology in our bid management process. We begin with a manual evaluation of your account. Once correct positioning, tolerances and parameters are set, we then let the computer take over.
We employ the very latest in bid management technology to find the most productive ad position and bid amount for each and every keyword across your account.
Once the system is off and running, keyword bids are optimized daily from every possible angle, including ad position, bid amount, time of day, day of the week and geographic location of the searcher to produce maximum account productivity levels.